Free release checklist

Plan your next release, step by step.

Get the release checklist when you join the Long Play newsletter. It’s one email every Friday on the business side of independent music.

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What’s inside

From six weeks before release day to the month after

Eight pages, one for each stage. Write your dates at the top of each page and tick the boxes as you go, on screen or on paper.

The cover of The release checklist: a black record with a white label on an amber glow.
  1. 6 weeks before

    Finish the song and the paperwork

    The final master, the artwork, the songwriting splits in writing, and the credits your distributor will ask for.

  2. 4 weeks before

    Upload the song and pitch it

    Send the song to your distributor, then pitch it to Spotify’s playlist editors from Spotify for Artists.

  3. 2 weeks before

    Tell people the song is coming

    Announce the date, film 10 short videos, and send the song to blogs, curators and the friends who’ll share it.

  4. Release day

    Check the song is live, then share it

    Check every store, point your links to the new song, and take an hour to enjoy it.

  5. The month after

    Keep sharing the song, then plan the next one

    Keep posting for four weeks, check your saves and streams after 7 days, and pick your next release date.